Viacom Inc Manager, Marketing Analytics in New York, New York
Overview and Responsibilities
Nickelodeon is seeking a Manager of Marketing Analytics to lead campaign reporting and extract audience insights from its paid marketing campaigns. This covers all media channels including digital and TV marketing, paid YouTube, paid social, and CRM efforts. The ideal candidate is comfortable turning data into stories, has proven experience analyzing omni-platform media campaigns and audience behaviors.
Nickelodeon has an active, passionate fanbase that goes beyond its linear channel to include multiple social and digital platforms- from Moms of preschoolers to fans of SpongeBob, Henry Danger, and more. This role is a fantastic opportunity to work with beloved IP, collaborate with strategic groups within Nickelodeon and Viacom, and create invaluable insights into our content and audiences that drive business results.
Ongoing cross-media analysis that captures the impact of paid marketing on content consumption across traditional, digital, and social media platforms
Provide weekly, monthly, and quarterly reports articulating paid campaign performance across social, YouTube, and linear ratings
Regularly produce actionable insights on our audiences, marketing creative, and platform trends
Establish KPIs and measurement approach for cross-platform paid marketing plans
Present insights and reports in a digestible format to members at all levels of the organization
Understand concepts and measurement methods of lifecycle marketing, graduation, and behavioral segmentation
Perform ad hoc research projects and react to emerging business questions as needed
Use tools to attain a clear understanding of trends and brand presence on major social networks
Bachelor’s Degree or higher
4+ years of experience conducting marketing research and analytics in a brand or agency environment
Experience with analytics for cross-platform media campaigns including paid social, YouTube, digital, and TV campaigns
Deep understanding on Nielsen’s methodology and experience with nPower and Lake 5 tools
Hands-on experience using social media analytics tools such as Netbase, Affinity Answers, Sysomos, Topsy, Radian6, Tracx, Crimson Hexagon, Adobe Social, Social Guide, etc.
Mastery of Microsoft Excel and other statistical software
Experience applying a scientific approach to research, ensuring results are replicable and observations are backed by strong evidence
Ability to meet tight deadlines and maintain strong attention to detail in a fast-paced environment
Strong written and verbal communication and presentation skills
Collaborative team member with a natural sense of curiosity
Experience with TV analytics
Experience in the kids space
Experience with email campaign metrics and acquisition marketing
Experience with life-cycle marketing
We’re an equal opportunity employer (EOE).
At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job LocationsUS-NY-New York