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Viacom Inc Manager, Brand & Consumer Insights- Nickelodeon in New York, New York

Overview and Responsibilities

The Brand & Consumer Insights Manager will be a member of Nickelodeon’s Brand & Consumer Insights Team, supporting all of Nickelodeon’s various lines of business with non-ratings based brand and consumer insights. This position will manage and assist on qualitative and quantitative research projects relating to brand, marketing and trends.

Key responsibilities include:

  • Assist with and manage qualitative and quantitative research projects, including research design, pre-planning and assets collection, vendor management, qualitative research moderation, data analysis, report writing, and dissemination/presentation of findings

  • Participate in the fielding, analysis, and creation of ongoing series and brand tracking reports

  • Manage marketing research needs, including development of promo testing instruments, data analysis and reporting

  • Assist in the creation of larger custom decks, synthesizing both primary and secondary research findings

  • Collaborate across the larger Consumer Insights team as the lead editor of a department newsletter

  • Oversee day-to-day management of Nickelodeon’s online proprietary trendsetter panel

  • Establish an ongoing library of current syndicated research resources and be the contact person for said resources

  • Work closely with the Consumer Insights Research Director to develop ideas and leverage consumer insights that help inform internal initiatives

  • Supervise intern when applicable

  • Assist with special projects as workload allows

Basic Qualifications

  • Bachelor's degree preferably in communications, business, market research, or child psychology, graduate research work

  • 4+ years experience in primary research

Additional Qualifications

  • Experience working with children preferred

  • Experience in media (TV or digital) or consumer products preferred

  • Strong oral and written communication skills

  • Exceptional analytical and organizational skills

  • Prior project management experience preferred

  • Comfortable analyzing complex data sets and telling compelling stories based on both qualitative and quantitative data

  • Ability to prioritize and manage multiple projects simultaneously, while adhering to deadlines

  • Strong interpersonal skills

  • Experience moderating focus groups a plus

  • Out-of-the-box thinker with a naturally curious spirit

  • Keen interest in kids’ entertainment

We’re an equal opportunity employer (EOE).

At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


Job LocationsUS-NY-New York

iCIMS ID2019-12704